Request Callback
* Name (With Salutation)
* Email
* Call Me During
* Phone number
* Interested in
Captcha validation failed.
Thank you for taking time to write to us.
We will endeavour to respond to you as soon as possible.



Psychology of colour is an often misunderstood field prone to assumptions and pseudo-science such as red = passion, green = sustainable and yellow = happiness. However, colour theory is not a “fluffy” subject – colour has real and measurable effects on humans.


For a subject that has such a significant impact on our lives, there are surprisingly few studies relating specifically to architecture and interiors. During the 1960’s, Faber Birren and painter Josef Albers wrote on the effects of colour. Birren concentrated on light and colour in the work place, while Albers’ work on colour and its behaviour in different contexts is still seen as a primary resource for artists and designers. You can now download an app based on his colour theory, called Interaction of Colour.

Deborah T. Sharpe’s work from the late 70s and 80s, analyses colour in architecture from a commercial and socio-cultural perspective, exploring colour’s relationship to cultural customs and symbolism. Frank and Rudolf Mahnke wrote in the 1990s, building on Birren’s work on the relationship of colour to light, especially in human-made environments, and developed a framework for using colour effectively.

Six major psychological perspectives in the experience of colour were identified by Passer, Smith, Holt, Bremner, Sutherland & Vilek in 2009. Each of these factors is felt simultaneously, and will change in dominance, depending on the individual’s subjective life experiences and memories.


Human responses to colour are both psychological and physiological, and the effects on the mind and body can’t easily be separated. 

Source taken from

Psychological responses to colour range from conscious reactions (at the top of the pyramid) to the unconscious and sub-conscious (at the base). Some examples are noted below.
  • Personal relationships,  (memories, subjective experiences and associations) 
  • Fashion and trends,  (a colour identified as “the new black”) 
  • Cultural influences,  (white as an Eastern mourning colour and a Western bridal colour) 
  • Conscious symbolism,  (“green” with envy as a cultural expression) 
  • Collective unconscious,  (inherited archetypal images) 
  • Biological  (a primal reaction to blue food is one of danger, potentially poisonous) 

Human responses to colour are both psychological and physiological, and the effects on the mind and body can’t easily be separated. Responses are always context-reliant and dependant on lighting conditions, surface reflection, human perception, and cultural values etc. Understanding the inter-relationships is complex, but is vital to successful colour selection in our work as architects and designers.
So what is your favourite colour, and more importantly, can you explain why? 


Written by Margie Rahmman

Our guest writer is from Edminston Jones (Australia), BRDB's appointed Architect for Parq on Flinders

For more info, check out



Kuala Lumpur, Malaysia
Menara BRDB
Kuala Lumpur, Malaysia
Kuala Lumpur, Malaysia
Serai Bukit Bandaraya
Kuala Lumpur, Malaysia
6 CapSquare
Kuala Lumpur, Malaysia
Bangsar Shopping Centre
London, United Kingdom
199 Knightsbridge
Johor, Malaysia
Elita at The Straits View
Kuala Lumpur, Malaysia
The Troika Residential
Kuala Lumpur, Malaysia
London, United Kingdom
39 & 40 Lowndes Square
Johor, Malaysia
The Straits View Residences
Naseem A’Sabah
Johor, Malaysia
Emerald Bay
Johor, Malaysia
The Boulevard
Lahore, Pakistan
Defence Raya Golf Resort
Wollongong, Australia
Parq on Flinders
Kuala Lumpur, Malaysia
The Troika
London, United Kingdom
Ennismore Gardens
United Kingdom
Chesham Place
Kuala Lumpur, Malaysia
Senja Private Residences
BRDB Developments Sdn Bhd
Level 11 Menara BRDB 
285 Jalan Maarof, Bukit Bandaraya
59000 Kuala Lumpur
T : +603 2688 2888
F : +603 2287 7515 

Keep me updated

Thank you for subscribing to our newsletter.
Generic Popup